Geofence Advertising

Geofence Advertising

Geofence Advertising, geofencing, or geotargeting, is a location-based way to reach your target audience. This can be done a couple different ways but is a highly effective way to reach your preferred customers. The best way to think of this is like so: If you own a car dealership and are tired of customers going to the dealership down the street, you can use geofence advertising to place ads for your dealership to people within the competitor's dealership. You already know they're interested in buying, why not hit them with an ad for your cars?

Why Use The 407 Group for Geofence Advertising?

Drop shipping is one of the fastest growing areas in ecommerce simply because you don’t need to carry inventory, which makes it very scalable. After finding the right product and budgeting your ads correctly, the sky is the limit! Of course, it still requires time and energy to grow but doesn’t it sound great working from anywhere with internet connection? Fulfill orders on your own time and start a passive income project based on the things you enjoy, or to subsidize a bigger business! Become an overnight entrepreneur with one of our ecommerce websites, made just for you!

Google and Facebook Location-Based Advertising Strategies

Our team of strategists use industry-leading technologies including:

  • Automated bid & budget management, which uses market-leading algorithms designed to help maximize your return on ad spend.
  • Instant alerts combined with daily URL testing, to help us understand when we have errors and at-risk campaigns.
  • A global estimator tool, which combines our proprietary technology with Google’s to provide clearer estimates.
  • Google Analytics integration with UTM tags, which automatically helps us optimize your client’s campaigns over periods of time.

We also take advantage of Google’s library of extensions to maximize conversions.

  • Click-to-Call Extension: adds a call button next to the search result, driving qualified phone call leads directly to your business.
  • Review Extension: showcase reviews you have received throughout the web, influencing new customers to trust their business.
  • Location Extension: make it easy for your customers get directions to their business.

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Still Not Sure? Our team will maximize your search advertising - driving customers most susceptible to be a buyer!

  • Show your ad at the right time, every time. Your customers are driving near your store – why not advertise to them when your business is most relevant?
  • Your competitors are probably doing this to you! Your competitors spent money to get their customers in the door – don’t you want to capitalize on that with your superior product?!
  • Superior awareness & exposure: we use the most advanced data-driven advertising technologies to promote your client’s business to the right prospects on the world’s most popular search engine.
  • Rest easy knowing your campaign is being fully managed by a Premier Google Partner.
  • We develop a custom strategy for your campaign based on your client’s needs which includes: providing a free call tracking number, attractive and high converting ad creative, plus landing pages when applicable. Designed to work flawlessly on both desktop and mobile.
  • Fantastic ROI: detailed reporting showcases the number of impressions, clicks, CTR, Avg. CPC, campaign costs, average position on search, and the average share of daily search impressions. Your clients can even track clicks by days of the week, and by which platform they’re using (such as desktop, mobile, or tablets).

Geofencing FAQ

  • How do my ads show up?

We use marketing channels like Google and Facebook to reach your customers. Ads appear how other ads would, they’re just triggered on a locational-basis when they matter most.

  • how are customers targeted for my campaign?

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. But we’ll consult you on the best strategy for placing ads. Your surrounding intersections, competitors business address, and areas your target customer would hang out maximize the efforts.

  • How is reporting delivered?

We will provide monthly reporting to you!

  • Where will my ads be shown?

Thanks to the way Google Adwords works, we can place your ad at the top of search results, effectively paying your way to the top of Google for important keywords that drive traffic. Additionally, Facebook and Instagram ads help us get the word out once the viewer enters the geofence.

What Is Geofencing and How Can It Help Your Business?

Geofencing is a location-based service. It is otherwise known as location target or geo targeting. Many apps and browsers use location data to provide optimum service to their users, determining location through cellular data, global positioning (GPS), satellite radio frequency identification (RFID) and WiFi.

Once the location is set, the information gathered can trigger an action such as alerts, SMS messages or push notifications. Geofencing is used primarily in digital marketing, online advertising, search engine advertising and social media marketing.

Geofences may also be set up to track activities in specific locations. Alerts can be set up to send notifications when anyone enters or leaves a particular area. Businesses can track employees or automate their time cards. It is crucial for companies to use and optimize geofencing for their marketing or advertising campaigns. The importance of defining and specifying geofencing for digital marketing in order to include or exclude locations and audiences cannot be understated.

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Uses of Geofencing

Geofences are commonly integrated within the code of an app or software because users need to opt-in in order for the geofence to work. For instance, a local business could create a geofence around their store or outlet to trigger alerts for customers who downloaded their app or

opted to avail of their location services. Before integrating geofencing, it is important to create a virtual boundary around your target location using GPS or RFID-enabled software. This geofence would trigger a response when a device enters or exits the area as specified by the targeting settings. There are modern software applications that use geofencing technology and graphical interfaces which allow users to create precise boundaries.

Some lifestyle or productivity apps allow users to choose their address or location, which could help trigger an alert or notification. This is referred to as the “if this, then that” function, where an app is designed to trigger an action following a user’s entrance to the desired location. The same response can be triggered by the desired action as well.

Home automation services allow their users to control their home’s devices from a remote location using the app. They increasingly offer automated functions such as auto-locking doors, engaging alarms, tweaking the home’s climate settings, or other actions based on geofencing triggers.

Geofencing isn’t exclusive to generating sales with mobile apps. It has been used to control vehicles and track containers. Even drones are now programmed for geofencing.

The Many Benefits of Geofencing

  • More than 95% of Americans use cell phones, and 77% of them have geofence app access. 80% of mobile users use apps with geofence access. As you can imagine, the potential to reach target markets through geofencing is practically limitless! It’s no wonder that geofencing has become an integral function to many business models.
  • Geofencing has become one of the most popular location-targeting tools for marketing. People can move from one location to another in minutes and advertisers, having only a small window for promotion and marketing, can optimize campaign strategies by following people as they move from one location to another.
  • Geofencing apps can be optimized for various purposes. They are perfect for companies that are holding events by connecting people with event-related messages. Geofencing is also commonly used to connect with old or new customers, loyal clients and even customers who have just visited your competitor’s location.
  • Geofencing helps businesses determine how their dollars are spent, and their investments are returned. It can show information about users who have reacted to your ad, visited your store or made a purchase.

Online Marketing With Geofencing

  • Geofencing can be used across many types of online marketing or advertising campaigns. This includes remarketing, search engine advertising, online video advertising, display advertising and other social media campaigns.
  • A small store could create a geofence in the area surrounding its location. When people pass through this area, they would receive a location-based alert that would prompt them to stop and check out the store.
  • A car dealership could set up a geofencing ad which targets people who are leaving a competitor’s dealership. The dealership can actually send them a real time message with an offer such as zero-percent financing.
  • Event producers, artists and musicians can use geofencing for relevant offers during events. They could set up a geofence around different tour venues. Geofencing could also help collect data about the people in the area in order to understand the mindset of potential attendees. They can then prepare and predict possible concert turnouts.
  • Lawyers and other professionals as can set up geofencing advertising campaigns designed to target people interested in a specific area of case law. They could also geofence competitor’s locations or locations of related services such as bail bondsmen.
  • Medical practices can improve marketing strategy by using geo targeting. This can be a part of their comprehensive marketing strategy. It is a great way for a plastic surgery clinic to reach potential clients.

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(407) 988-0447

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