Geofence Advertising, geofencing, or geotargeting, is a location-based way to reach your target audience. This can be done a couple different ways but is a highly effective way to reach your preferred customers. The best way to think of this is like so: If you own a car dealership and are tired of customers going to the dealership down the street, you can use geofence advertising to place ads for your dealership to people within the competitor's dealership. You already know they're interested in buying, why not hit them with an ad for your cars?
Why Use The 407 Group for Geofence Advertising?
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Google and Facebook Location-Based Advertising Strategies
Our team of strategists use industry-leading technologies including:
We also take advantage of Google’s library of extensions to maximize conversions.
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Still Not Sure? Our team will maximize your search advertising - driving customers most susceptible to be a buyer!
We use marketing channels like Google and Facebook to reach your customers. Ads appear how other ads would, they’re just triggered on a locational-basis when they matter most.
When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. But we’ll consult you on the best strategy for placing ads. Your surrounding intersections, competitors business address, and areas your target customer would hang out maximize the efforts.
We will provide monthly reporting to you!
Thanks to the way Google Adwords works, we can place your ad at the top of search results, effectively paying your way to the top of Google for important keywords that drive traffic. Additionally, Facebook and Instagram ads help us get the word out once the viewer enters the geofence.
What Is Geofencing and How Can It Help Your Business?
Geofencing is a location-based service. It is otherwise known as location target or geo targeting. Many apps and browsers use location data to provide optimum service to their users, determining location through cellular data, global positioning (GPS), satellite radio frequency identification (RFID) and WiFi.
Once the location is set, the information gathered can trigger an action such as alerts, SMS messages or push notifications. Geofencing is used primarily in digital marketing, online advertising, search engine advertising and social media marketing.
Geofences may also be set up to track activities in specific locations. Alerts can be set up to send notifications when anyone enters or leaves a particular area. Businesses can track employees or automate their time cards. It is crucial for companies to use and optimize geofencing for their marketing or advertising campaigns. The importance of defining and specifying geofencing for digital marketing in order to include or exclude locations and audiences cannot be understated.
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Uses of Geofencing
Geofences are commonly integrated within the code of an app or software because users need to opt-in in order for the geofence to work. For instance, a local business could create a geofence around their store or outlet to trigger alerts for customers who downloaded their app or
opted to avail of their location services. Before integrating geofencing, it is important to create a virtual boundary around your target location using GPS or RFID-enabled software. This geofence would trigger a response when a device enters or exits the area as specified by the targeting settings. There are modern software applications that use geofencing technology and graphical interfaces which allow users to create precise boundaries.
Some lifestyle or productivity apps allow users to choose their address or location, which could help trigger an alert or notification. This is referred to as the “if this, then that” function, where an app is designed to trigger an action following a user’s entrance to the desired location. The same response can be triggered by the desired action as well.
Home automation services allow their users to control their home’s devices from a remote location using the app. They increasingly offer automated functions such as auto-locking doors, engaging alarms, tweaking the home’s climate settings, or other actions based on geofencing triggers.
Geofencing isn’t exclusive to generating sales with mobile apps. It has been used to control vehicles and track containers. Even drones are now programmed for geofencing.
The Many Benefits of Geofencing
Online Marketing With Geofencing
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