Just about every business has a certain group of people they’re trying to reach, aka their target market. Using a business blog is a smart tool to use for that very purpose. Here is how to use your business blog to reach your target market.
First, you need to determine who your target market is. Is it work at home moms, small business owners, large business owners, moms who work outside the home, dads, single men or women, people who make crafts, jewelry or who are artists, There is a wide array of people who could be your target market, so determine who it is that you will be selling your products or services to.
Once your target market is determined, you can begin directing your blog posts towards them. In your title and the body of the post, use keywords that your potential customers would use to find that item or service on Google or Yahoo. This will help ensure your blog post is found. Once they find it, you will want to keep them there as well as returning time and time again.
To achieve this goal, be sure the first page they come to has content that will catch their eye and interest them enough to look around some more. The top part of your blog, the area your customers see in their screen first, should have titles and headers directed to your target market.
Also, your overall blog appearance should entice them to want to look around more. For instance, if you are selling baby clothing, your blog should feel like a baby store when your customers arrive. Using appropriate colors, images and fonts can achieve this goal. In addition, you want to keep your blog appearance neat and clean, free of clutter that would draw them away from your site and take them to another.
Using social media networking is fast becoming the number one way to reach your target market. There are hundreds of thousands of people on Twitter, Facebook, Stumble Upon, Digg, De.lic.ious and so on. If you don’t personally have time, hire a virtual assistant or social media manager to do the social network marketing for your business.
Offer your readers a weekly newsletter that will be emailed to them. On your blog, include an email submission form that your readers and customers will fill out giving you permission to email your business newsletter, promotions, specials or other pertinent information that they will benefit from. Once you begin building your email list and sending valuable information to them on a regular basis, you will have loyal readers that will not only return to your blog time and again, but who will also tell their friends and family about as well.
Reaching your target market doesn’t have to be difficult. By using the information given here, being consistent and persistent, soon you will begin to see the rewards of your efforts. It does take time to build a loyal readership and doesn’t happen overnight, but it can happen if you stick with it.
Jay Nisbett is the founder of The 407 Group. During his studies of Real Estate and Entrepreneurship at Florida State University, he was exposed to the scalable effects of digital marketing through his first digital venture, Tails Casual Outfitters. After learning pain points of the digital world, he took to building a platform to get other brands everywhere - The 407 Group was born to help build the local area’s businesses to BE EVERYWHERE they need to be to achieve their success, too, online and offline.