Your business blog is probably the single most important tool you can use to gain added traffic to your business and/or your business website. Whether your business blog is part of your website or a separate entity, it is important to know how to focus your blog to help drive customers to it which, in turn, ultimately drives customers to your business.
A focused blog is one that has a specific purpose. Your business blogs specific purpose it to get others to want to buy your products and/or services. Therefore your business blog should include lots of details about your business including: stories about how your company began, how you came to be the owner of it, where its located (if its brick and mortar), etc.
In order to have a focused business blog, you want to avoid getting into too much personal stuff. Some is good and valuable, as it connects your customers to you, but you want to avoid venting about your personal life, your family members and so on. If your business is family owned, obviously you want your customers to know this, and it is valuable to include in your business details.
Your business blog should naturally talk about what sales or specials you have going on currently and should link directly to the sales page on your website. If you dont have a website, then your blog is the place to post all the details about the sale or special and directing them to your place of business.
Details of the services you offer are another great way to focus your blog. If youre adding a service to your business, your business blog is the place to get the word out to the public. Also if youre discontinuing a service your blog can let your customers know this as well.
You can write a single blog post about a specific product by talking about how your product can help them, whether its for personal use or business. You can also create posts about an entire line of products that you carry, as a series of posts. The more your readers know about a product or line of products the more apt they are to purchase.
Another very important aspect of a focused business blog is to let your readers and customers know you are there for them. The whole point of your business, of any business for that matter, should be to help others in their personal or business lives. Talk about what you have to offer as being a way to help them succeed in whatever theyre doing. Show your customers how your products and services can help them. By doing this youre creating clients that will continue to return to not only your blog, but your business as well because they know they can count on you and that youre there to help them and not just for your personal gain.
As you continue to build your blog, you will be building your business as well. By having a focused business blog and using specific key words in your titles and posts, you will soon be driving the traffic you want to your business blog, which in turn will drive them directly to your business!
Jay Nisbett is the founder of The 407 Group. During his studies of Real Estate and Entrepreneurship at Florida State University, he was exposed to the scalable effects of digital marketing through his first digital venture, Tails Casual Outfitters. After learning pain points of the digital world, he took to building a platform to get other brands everywhere - The 407 Group was born to help build the local area’s businesses to BE EVERYWHERE they need to be to achieve their success, too, online and offline.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.