Include the right contact information: If you are creating a press release to showcase a new web based podcast or book, then you should include the web address to this specific location. Including a general Web site link could end up leaving potential customers confused and will not help you get sales or increase views.
Contact is key: The more contact information the more chances of being contacted. Beyond business, phone number and address include Web site, fax number, and email address.
Spell check is your friend: The best-written press releases cannot do you any good if bad grammar or misspelled words pop up frequently throughout your copy. Bad spelling and grammar can effect how professional your company appears and can turn potential customers off. Use writing software that checks your spelling and grammar to make sure your finished is polished.
No spam: Not all content is appropriate for a press release. If you don’t want your business or service to come across as spam make certain that what you are reporting actually counts as news-worthy. Typically, if your only objective is to advertise then the story is not right for a press release.
Start with the most important information: A press release put the most important information in the opening line, working backwards to get too the small details. To keep the interesting remember to keep the length reasonable, most press releases should be no more than one page in length. If your press release is more than a page long, review the content. Maybe releasing more than one press release may be a better option, especially if more than one event is being covered.
List your press releases on your Web site: larger companies tend to keep an archive of all the press releases they have created for their company. Small businesses can also benefit from this technique. Having your press releases appear on your site helps build trust in your company and shows your achievements and highlights to potential customers who choose to browse the site.
Write for the “common” person: Showcasing your expansive vocabulary is not the point of a press release. The information and language used should be appropriate for the audience. If you do not know your target audience find out before writing a press release.
Use the right font: Press releases need to look professional, when they reach the media their should be no grammatical errors but just as important is the font face used. Press releases should be written in a professional font type, Arial courier and times new roman are acceptable.
Increase chances of exposure: If you want larger audiences for your press release use a press release wire service. The major press release services typically send out press releases to major newspapers on a daily basis. Each service has standards that must be meet on the press release style, but are user-friendly and easy for businesses to get started with.
Jay Nisbett is the founder of The 407 Group. During his studies of Real Estate and Entrepreneurship at Florida State University, he was exposed to the scalable effects of digital marketing through his first digital venture, Tails Casual Outfitters. After learning pain points of the digital world, he took to building a platform to get other brands everywhere - The 407 Group was born to help build the local area’s businesses to BE EVERYWHERE they need to be to achieve their success, too, online and offline.