Customer Retention is crucial - how is your online appearance? Our platform is the perfect tool for all sized businesses for review management, to increase customer retention, improve their online appearance, and make sure their business isn't wasting money on ads. How do we do this?

Online Appearance & Review Management

Your brand, and customer perception of that brand, is the most importance asset your business owns! Positive perception = increase customer retention. A ton of companies don’t even realize when a new review has been posted about their company, or lack the resources to engage previous customers to increase the value of their brand. Word of mouth is the best way to grow a business because it’s completely free marketing from a trusted source – someone who’s already used your business!

Customer Retention

We look at customer’s as the number one source of new clients and customers. Its infinitely more important to retain customers than it is to find new ones. The return on investment is exponentially higher. If all of your customers at some point over the next year influenced a friend to engage your firm – you’ve doubled in size without spending a dime! Retaining customer’s can be hard for firms, though, so we provide insight and resources to our team to do it on your behalf!

Reputation Management Software

Today, the online reputation of a business is defined by its customers.

Reviews, accurate business information, and social media activity impacts their reputation and whether a consumer decides to do business with them. Businesses need a way to manage all of these factors in a scalable way.

With Reputation Management, we keep on top of online activity affecting the reputation of a business, including reviews, listings, and social media, allowing us to make expert recommendations, and provide proof-of-performance.

Digital Marketing
Digital Marketing

The 407 Group's Keys to Reputation Management

  • Help businesses show up where people are looking: Improve search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
  • Manage your online reputation from one place: Compile reviews from dozens of sites so you can easily see what’s being said about a business online. Plus, use competitive benchmarking to see how they stack up to the competition.
  • See what customers are saying all over the web: Monitor and get alerts when the business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
  • Automatically monitor and report: Keep on top of online activity affecting the reputation of a business, including reviews, listings and social media, helping you make expert recommendations, and provide proof-of-performance.

Reputation Management and Customer Retention FAQ

What is reputation management?

The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.

What is presence management?

Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.

Why is online review monitoring important?

With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.

Why is it important to respond to reviews, both positive and negative?

Customers appreciate when they feel their voice is heard, whether the reviews are positive or negative. Responding to a negative review can help your business understand what went wrong and how to fix it.

Can negative reviews just be deleted?

Negative reviews cannot be deleted off of 3rd party sites. However, reviews that violate that site’s terms and conditions can be flagged. If the listing site agrees with the request, they will remove the review.