Paid Search Advertising: Scalability and Profitability Turn customer searches into business for your company. Based on keyword search, our team of digital advertising strategists will create targeted ads that will appear at the top of Google search results. Ads can be customized to showcase reviews, business location, contact information, and more.
Read Our Paid Search Advertising Beginner's Guide Our fullly-encompassing, quick-read, beginner's guide is at the bottom of the page!
Why Use The 407 Group for Paid Search Advertising?
Search Advertising is the quickest way to build targeted traffic to your website. When your customers are looking for something, they usually utilize a search engine like Google to start their research. If you’re a well known lawyer in Orlando, or more specifically a criminal defense lawyer, you want to get on the top of Google for a lot of keywords you probably wouldn’t think of. Not only would you want to target people searching “criminal defense lawyer in Orlando”, but also “bail bondsman”, “how to release someone from jail”, etc. Our team identifies the top, low-cost per-click, long-tail and direct-phrase, keywords that lead to a return on your investment in us. How do we prove our investment? We track calls to your firm, which can projected to a dollar value based on your customer acquisition costs – so you can be assured our firm is doing what it should to help you grow.
Available Paid Search Advertising & Adwords Tools
Our team of strategists use industry-leading pay per click technologies including:
- Automated bid & budget management, which uses market-leading algorithms designed to help maximize your return on ppc ad spend.
- Instant alerts combined with daily URL testing to create a pay per click budget that scales and helps us understand when we have errors and at-risk campaigns.
- A global estimator tool, which combines our proprietary technology with Google’s to provide clearer estimates.
- Google Analytics integration with UTM tags, which automatically helps us optimize your client’s campaigns over periods of time.
We also take advantage of Google’s library of extensions to maximize conversions.
- Click-to-Call Extension: adds a call button next to the search result, driving qualified phone call leads directly to your business.
- Review Extension: showcase reviews you have received throughout the web, influencing new customers to trust their business.
- Location Extension: make it easy for your customers get directions to their business.
Still Not Sure? Our team will maximize your pay per click search advertising - driving customers with an interest in your product or service!
Superior awareness & exposure: we use the most advanced data-driven advertising technologies to promote your client’s business to the right prospects on the world’s most popular search engine.
Rest easy knowing your campaign is being fully managed by a Premier Google Partner.
We develop a custom strategy for your campaign based on your client’s needs which includes: providing a free call tracking number, attractive and high converting ad creative, plus landing pages when applicable. Designed to work flawlessly on both desktop and mobile.
Fantastic ROI: detailed reporting showcases the number of impressions, clicks, CTR, Avg. CPC, campaign costs, average position on search, and the average share of daily search impressions. Your clients can even track clicks by days of the week, and by which platform they’re using (such as desktop, mobile, or tablets).
Pay Per Click (PPC), Paid Search Advertising & Adwords FAQ
How do my ads show up in relevant searches?
Your ads will only show up when relevant keywords are searched in Google’s search engine.
What keywords are targeted for my campaign?
When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign and pick keywords (long and small, to lower cost-per-click) that drive results.
How is reporting delivered?
We will provide monthly reporting to you!
Where will my ads be shown?
Thanks to the way Google Adwords works, we can place your ad at the top of search results, effectively paying your way to the top of Google for important keywords that drive traffic.
How often can I make changes to my campaign?
After the launch of a campaign, one round of revision can be done free of cost for every 3 months. Additional revisions would incur a flat fee depending on the revisions requested.
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