If you have a business blog but arent using social network marketing to promote it, you are losing out on literally hundreds of thousands, if not millions, of potential readers and customers.
Social network marketing is becoming, if its not already, the number one way businesses are marketing today. This is because the potential to reach people all over the world is on the Internet through social networking.
In order to make social networking work for your business blog, obviously you need to be a member of the major social networks. However, more is required. You must be active on the social networks. You simply cant just belong but not interact with other members and expect to build your business that way.
The whole idea of social networking is not simply to drive more traffic to your blogs and sites, it is to build relationships with potential new readers, subscribers and customers. It is then through those relationships that your new contacts will come to know and trust you. Therefore, they will be more apt to purchase from you as well.
So, how do you go about making social networking work for your business, One way is to add, follow or friend people in your target market or niche. Then, begin building relationships with them first. Yes, let them know about your blog, but dont be all about expecting them to go read it without first knowing why they should. This is where the relationship comes in. Once your subscribers know they can trust you and that youre not just out to sell them something, but you genuinely want to help them, they will be interested in what you have to say and what you have to sell or your services.
Social networking can be tricky too. You may have a tendency to want to build up your number of friends and followers, but if they are not part of your target market or niche, then they are just a bunch of people. If you dont have to offer what youre followers need and want, then all your efforts are a waste of time.
As mentioned earlier, social networking takes time and effort. If you dont personally have the time to devote to really make social networking work for you, hire a virtual assistant or social network manager to do it for you. It wont do you any good to belong to social networks if you never have the time to spend building relationships with your potential new readers.
The hottest social networks right now are Twitter, Facebook, Digg, De.lic.ious and Stumble Upon. Of course there are numerous other social networks you can join as well, but these are recommended to get started. Trust me; you will be plenty busy trying to keep up with these five.
Once you start building relationships through social networking, then you can begin promoting your products and services to your audience. But remember, helping your readers, finding ways to benefit them is whats going to keep them coming back to your site for more! Dont let your relationship become all about only selling to them.
Jay Nisbett is the founder of The 407 Group. During his studies of Real Estate and Entrepreneurship at Florida State University, he was exposed to the scalable effects of digital marketing through his first digital venture, Tails Casual Outfitters. After learning pain points of the digital world, he took to building a platform to get other brands everywhere - The 407 Group was born to help build the local area’s businesses to BE EVERYWHERE they need to be to achieve their success, too, online and offline.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.